First things first: I’m pumped to announce that No Brainer is now part of the Marketing Podcast Network, the premier network of top-quality audio programming by marketers, for marketers. We’re looking forward to growing alongside 40 or so of our favorite marketing thought leaders — and we’re glad you’re taking the ride with us.
And so, without further adieu…
In today’s power-packed episode, Geoff and I rant about “X” — Elon Musk’s entry into the generative AI race — just weeks after he signed the controversial “AI pause letter” that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that’s trained on tweets? And could X become the “everything app” we never even knew we needed?
Then, we switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany.com, I share some real (and potential) ways that the big advertising agencies are integrating generative AI into their creative workflows. Geoff talks the truth about the long-term love affair between advertising and AI. And we ponder whether agencies will rise to the challenge and become indispensable AI advisors to big brands… or sink to the depths of pointless hype (as many did with Web3 and the metaverse in 2022.)
Be sure to visit the No Brainer website for the complete show notes, including links to the articles mentioned in this episode.
