In this episode of No Brainer, Geoff Livingston leads off with Adobe’s foray into the world of generative image-making with a proprietary model based on rights-cleared images. How does it stack up against Midjourney and the rest?
With Adobe being the latest move by an incumbent technology company, we ponder how the market may shake out between Big Tech and a crowded AI startup scene, leading into a deeper conversation about why marketers need to move beyond AI tools and tactics to make strategic decisions about the right AI stack and the best AI use cases that deliver real benefits for their organization.
Next, I talk about ChatGPT PlugIns, which I see as OpenAI’s ‘App Store Moment.’ Find out why, then listen as we discuss the implications for the future of search marketing, content marketing, the media industry, and brands. Will every brand need to build a custom Plugin to remain relevant to consumers?
Finally, Geoff returns to the importance of strategic thinking for this week’s Brainer (key takeaway) and my No Brainer (tip or trick) highlights some LLMs (beyond ChatGPT) that you can try today.
Episodes are embedded below. Get the full show notes including all the episode links on the No Brainer Podcast site. And check us out, subscribe, and drop a rating or review on Apple Podcasts, Spotify, or anywhere else you enjoy podcasts.
