Making Innovation a Core Capability

Picture of Greg Verdino

Greg Verdino

Greg is a business futurist, a top global keynote speaker, an entrepreneur, and the author of two books including NEVER NORMAL. He is a leading authority on digital transformation and the power of adaptability. It’s his mission to empower individuals and organizations to thrive in the age of exponential change.

As innovation has gone from buzzword to must-have at companies of all types and sizes, I find that many leaders remain mystified as to how to make it work within their own organizations. Drawing on inspiration from some of the work I’ve been doing with corporate clients looking to foster innovative thinking, leading and doing within their business, I’ve pulled together my own thinking — and a practical six-part framework — to help leaders understand why innovation matters and how to go beyond mere ideation to make innovation a core competency (for themselves, for their team and for their company as a whole.)


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