Ideas...

At the Intersection of Business, Technology & Culture

Marshall McLuhan - Fish did not discover water

The Discovery of Water

Marshall McLuhan once pointed out that “Fish did not discover water,” going on to explain that, “in fact, because they are completely immersed in it, they

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White Collar Robots

“Technology gets better, cheaper and faster at a rate biology can’t match.” – C.G.P. Grey If you’re interested in the ways automation (aka robots) will affect

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Grab Greg's Latest Book

NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle For the Status Quo

The new normal you’re waiting for is never going to happen. Welcome to the NEVER NORMAL — the new era in which leaders, teams, organizations and entire industries will need to adapt to wave after wave of relentless change. NEVER NORMAL features 16 of Greg’s most provocative business essays from 2012 through today. 

His uncommon ideas about business are as relevant today as they were on the days the essays were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.

Greg Verdino Never Normal

Join the Adaptability Movement

Turn Greg’s ideas into lasting impact. Discover the two essential tools for measuring and growing your personal, professional, and organizational adaptability.

AQai Adaptability Assessments

The AQai adaptability assessment provides a scientifically validated measure of your personal AQ across 15 sub-dimensions. 

Adapt Manifesto

The Adapt Manifesto aims to align leaders around a set of seven core values and 10 practical principles that provide a step-by-step action plan for repeatedly and reliably adapting to change.