Meet Greg
Speaker | Author | Advisor
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.
Greg is the author of Never Normal: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo (2020) and microMARKETING: Get Big Results By Thinking and Acting Small (McGraw-Hill, 2010). And as the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate.
His perspectives have been shaped by 30+ years spent working at the forefront of change. Over the course of this career he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing, and consulting on digital strategy, business transformation, and adaptability he helps leaders build thriving, future-ready companies.
Greg is also the founder of CognitivePath, a strategic AI consultancy that helps organizations harness the transformative power of generative AI to enhance productivity, unleash creativity, improve performance, and create strategic advantage.
Previously, Greg was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others plan and pursue their transformation strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Before that, he led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout the real world and everywhere online.
He lives on Long Island with his family and the world’s most disobedient cat.
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Grab Greg's Latest Book
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle For the Status Quo
The new normal you’re waiting for is never going to happen. Welcome to the NEVER NORMAL — the new era in which leaders, teams, organizations and entire industries will need to adapt to wave after wave of relentless change. NEVER NORMAL features 16 of Greg’s most provocative business essays from 2012 through today.
His uncommon ideas about business are as relevant today as they were on the days the essays were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.
