The new normal you’re waiting for is never going to happen. Welcome to the NEVER NORMAL — the new era in which leaders, teams, organizations and entire industries will need to adapt to wave after wave of relentless change. NEVER NORMAL features 16 of Greg’s most provocative business essays from 2012 through today. 

His uncommon ideas about business are as relevant today as they were on the days the essays were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.