Why Leaders Must Embrace Ambiguity

Greg Verdino Adaptability Keynote Speaker

Embracing Ambiguity. It’s a key component of adaptability and an essential skill for the future of business. No surprise, it’s also one of the 10 principles in the Adapt Manifesto code of practice, where we explain it like this: In the face of pervasive, ongoing, accelerating disruption, commit to acting on intelligence but in the […]

My Message to Marketers at the B2B Marketing Exchange

Greg Verdino B2BMX Keynote Highlights

Last week I had the pleasure of keynoting B2B Marketing Exchange: Next-Level ABM — the first edition of the popular B2BMX conference to focus specifically on best practices in account-based marketing. This keynote was a bit different from my typical talk. For starters, it drew heavily from my 2010 book microMARKETING and tied the framework […]

Full Keynote Video: Transformation & the Future of Customer Support

Greg Verdino Digital Transformation Keynote Speaker

Last year, I delivered the opening keynote at Support World Live, the largest gathering of technology support professionals (taking place online for the first time due to the pandemic). And I’m happy to finally share the full video here. Check it out for my thoughts on exponential change, the urgency of transformation, the advantage in […]