(Re) Introducing CognitivePath: AI Research and Advisory
Around a year ago, I began a quiet pivot into artificial intelligence. Granted, AI has featured in my work as a futurist, speaker, and digital transformation specialist for quite a while. But when OpenAI released ChatGPT in November 2022, I recognized the start of something big — a major shift akin to the advent of […]
No Brainer Podcast, Ep3: Adobe Firefly, ChatGPT Plugins & Strategic AI
In this episode of No Brainer, Geoff Livingston leads off with Adobe’s foray into the world of generative image-making with a proprietary model based on rights-cleared images. How does it stack up against Midjourney and the rest? With Adobe being the latest move by an incumbent technology company, we ponder how the market may shake […]
Beyond AI Hype: For Marketers, Strategy Equals Success
AI isn’t new to marketing. Anything but. For years, artificial intelligence has been baked into ad targeting and performance analytics, sentiment analysis and social listening, copy testing and content personalization, and email and search engine optimization. In many cases, machine learning has been churning away in the background, making the art of marketing more scientific […]
