Books
NEVER NORMAL
Uncommon Ideas for Leaders Who Won't Settle for the Status Quo
The “new normal” you’re waiting for is never going to happen. Planning for tomorrow guarantees you’ll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn.The answer to disruption is not technology, but humanity.
Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change — challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog, in print and from conference stages around the world. Now, NEVER NORMAL distills eight years of Greg’s most provocative ideas about technology, transformation, strategy and innovation into one slim volume you can skim while you’re waiting for your next Zoom call to begin.
NEVER NORMAL features the brand new title essay (written post-COVID and exclusive to this collection) and 15 of Greg’s most popular business essays from 2012 through 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.
Available in paperback and Kindle ebook.
microMARKETING
Get Big Results By Thinking and Acting Small
“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass–and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” — SETH GODIN
In his groundbreaking book, Greg Verdino combines astute cultural analysis, big picture thinking, and compelling case studies to articulate his vision for building brands and delivering measurable results in the post-social media era. Rather than write just another social media marketing book, Greg set out to provide a strategic yet highly actionable vision for bringing both relationship marketing and integrated marketing communications into the 21st century. Most importantly, it’s a vision that can deliver real results not only for large enterprises but for small businesses (and even solo entrepreneurs) with tight resources, smaller budgets, and limited in-house marketing know-how.
The book is told in vivid and highly entertaining prose, is peppered with engaging stories and compelling examples, and includes a 40-question worksheet that allows readers to begin applying what they’ve learned in order to solve their own business challenges.
Despite having recently celebrated its 10th anniversary, microMARKETING remains relevant today for its discussion of modern concepts like micro-influencers, influencer marketing, realtime marketing, and the on-demand economy.
Available in hard cover and for all ebook platforms.
