If there’s a poster child for innovation, it’s most likely Thomas Edison. And if there’s a slogan scrawled across his poster, it’s probably his often-cited quote, I have not failed. I’ve just found 10,000 ways that won’t work“, which is generally believed to relate to his work on the…

In the well-known race scene in Lewis Carroll’s classic Through the Looking-Glass, the Red Queen tells Alice, “It takes all the running you can do, to keep in the same place.”

Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in…

I recently wrote about the curse of knowledge, and — as a recurring theme — my posts often urge business readers to consider common tasks and so-called truths from a new or different perspective. So naturally, I enjoyed Geoff Livingston’s take on a similar topic when he wrote this…

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

We marketers sure do love talking about…