• Three Truths About Today’s Digital Economy

    This is a Guest Post by Ian Patterson Last week I wrote about some key risks that businesses and suppliers face when embarking on digital transformation initiatives. This week I’d like to share my opinions on the digital sector at large. In other words, with this post I’m writing directly for the people and businesses already working in the online space. 

    Read more
    4
  • Digital Is the Answer. What’s the Question?

    In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Today, you could make a similar joke, simply replacing the word ‘digital’ for the phrase ’30-second spot,’ and have a pretty fair indictment of the many marketers who presume that digital is the solution to the questions that haven’t yet been considered.

    Read more
    8
  • The Dark Side of Digital

    For the past couple of weeks I’ve been sharing my experiences working with agencies, clients and in the public sector, covering attitudes toward digital disruption and the qualities of a digital change agent. Today, I want to share some of the digital risks that businesses and their suppliers take — and how damaging they can be for a brand. If you’re the person paying for digital services, then you may want to read on before you renew your retainer or sign-off that proposal…

    Read more
    5
  • 10 Questions Every CXO Must Ask About Digital

    As a C-suite leader, its critical that you have the right answers about digital transformation. It’s just as important that you ask the right questions. At a time when a mere minority of global enterprises actually have a single global digital strategy, while those that do often express dissatisfaction about the degree to which that strategy is being executed and the expected results are being realized, it’s vital that boards and C-level executives turn a critical eye to the state of digital inside their own organization. As part of The Digital Consultancy’s new report, Achieving Digital Excellence: Why Smart Strategy Matters Even More In the Digital Age, we pose 10 questions that will help you assess whether your organization has the strategy it needs to thrive in the digital economy. How would you answer these 10 questions?

    Read more
    10
  • Do You Have Digital Change Agent DNA?

    In my last post, I looked at the astonishing speed with which technology is infiltrating and arguably improving our daily lives, and how business leaders react (for better or worse) by taking on one of four attitudes toward digital disruption. This week I’m going to share some practical pointers I’ve found useful when a business or organisation is looking to exploit digital advancements. If you’ve been tasked with transforming your department, products, services, or even your entire business, then you may want to read on and discover what is takes to be a true change agent.

    Read more
    5
  • A New Guide To Smart Strategy For the Digital Age

    In research The Digital Consultancy conducted earlier this year, 78% of Chief Marketing Officers told us that they don’t have a company-wide digital strategy. As shocking as it seems, this statistic is consistent with similar findings from Forrester, IBM, Altimeter Group and others — and its effect is likely compounded by the fact that the definition of ‘strategy’ is often as loose as the understanding of ‘digital.’ If the absence of a clear, actionable strategy is bad, then the executional fall-out might even be worse.

    Read more
    13
  • Four Attitudes Toward Digital Disruption

    I’ll be the first to admit my astonishment at the pace of change with all things digital and online. You only have to watch an episode of BBC Click or The Gadget Show to hear yourself muttering, “Well, I never.” The Internet, for those of us who worked on the beta version (that’s pre-dot com bubble) has broken through to mainstream life with a relentless and unabating ubiquity. Even if you decided to close all your online accounts and cut off your Internet access, your life would continue to fundamentally benefit from technology in a thousands different ways, on a daily basis.

    Read more
    6
  • 2014 IDEA e-Biz Forum Keynote Slides

    From smartphones to tablets. From wearables to the Internet of Everything. From big data in the cloud to the creative power of people in the crowd. Humans are racing toward a “hypernetworked now” that reimagines every aspect of how we live and work. Companies that can’t transform at the speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth. Digital transformation expert Greg Verdino will explore the very real ways in which manufacturers, distributors and the electrical industry as a whole can put networks to work for collaboration, innovation and new value creation.

    Read more
    6
  • My Next Move: Bridging London and NYC for The Digital Consultancy

    I am excited to announce that today, after three years working as an independent digital strategist, I am now part of a bigger team. A team that spans the Atlantic ocean. A team comprising top talent from Digitas, Grey, the IAB, and Guardian Media Group, among others. A team that counts BP, Castrol, Financial Times, GE Healthcare Life Sciences, Merck, Rolls-Royce and Visit England among its blue chip clients. A team that shares my passion for the true, impartial, and evidence-backed digital strategies that global organizations need to thrive in the digital age. Today, I join UK-based digital strategy firm The Digital Consultancy as Managing Director, North America and a founding parter of TDC’s new U.S. venture.

    Read more
    14
  • What You’ll Learn When You Learn To Code

    Despite 20 years and counting, in and around digital — including seven or so working inside technology startups — I never learned to code. Sure, there was that one three-day-course my parents enrolled me in during the summer between fifth and sixth grades, but this was way back in the 70s (long before my career began) and the process of programming a simple trivia game by typing arcane language into a machine that didn’t even have a monitor (you had to print the code on paper to debug it) hardly inspired me to pursue a coding career. And sure, I know enough basic html to tweak a setting here or there on this blog. But I wouldn’t say I’ve learned to code. Until yesterday…

    Read more
    11